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Alain Yav, King of Advertising in DRC
He dreamed it. He wanted it. He created it. A success. With a turnover of around 12 million dollars, a handsome portfolio of clients, some 80 permanent employees, and about sixty consultants—mostly young and trendy—Pygma Communication is by far the leader in the advertising...
Alain Yav CEO OF PYGMA COMMUNICATION
ALAIN YAV, CEO OF PYGMA COMMUNICATION
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he first thing that strikes you when you talk to Alain Yav is the warmth and kindness he exudes. The man is accessible, jovial, and sociable. It’s hard to believe that he leads one of the largest communication groups in Francophone...
Advertising: Pygma Communication, a success made in the DRC
Advertising: Pygma Communication, a success made in the DRC
Pygma Communication has made its mark in the DRC, on a rapidly expanding market. The magazine Réussite offers a unique insight into this multifaceted company that is now looking to...
RD Congo: Pygma Group Sets the Tone
RD Congo: Pygma Group Sets the Tone
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n an expanding market for advertising and communication, creativity makes all the difference. In this domain, Pygma Group sets the tone.
With a turnover of approximately 15 million dollars (11.6 million...
A 100% African Success Story
Pygma Group (PG) is a Pan-African holding company with activities and shares in incredibly diverse strategic sectors such as communications, real estate, consulting, or financial products. More recently, the group has acquired significant shares in the telecom and logistics...
Reshaped Leadership Team to Emerge Shop Buyout
Want to know the one thing that every successful digital marketer does first to ensure they get the biggest return on their marketing budget? It’s simple: goal-setting. This is an absolutely essential practice for any digital marketer who knows how to execute their campaigns...
Design-Nation Publishes ’20 Makers, 20 Objects’
Want to know the one thing that every successful digital marketer does first to ensure they get the biggest return on their marketing budget? It’s simple: goal-setting. This is an absolutely essential practice for any digital marketer who knows how to execute their campaigns...