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Advertising: Pygma Communication, a success made in the DRC
P
ygma Communication has made its mark in the DRC, on a rapidly expanding market. The magazine Réussite offers a unique insight into this multifaceted company that is now looking to extend its influence across the sub-region.
Celtel, Nestlé, Western Union, Nokia, Bralima (a subsidiary of Heineken)… The list of Pygma Communication’s clients in the DRC is impressive. In just about a decade, the advertising and communication branch of Pygma Group has established itself as the leader in this sector in the Central African country.
Multifaceted
In this report, Réussite‘s cameras followed Alain Yav, one of the co-founders of Pygma Group, from the editing rooms of Pygma Communication to TV sets, from project presentation meetings to concert halls.
This multifaceted exposure provides an original insight into this diverse company, which is now seeking to expand its influence beyond the DRC, towards the rest of Central Africa. And why not beyond?
Advertising: Pygma Communication, a success... by Jeuneafriquetv
Founded in 2003, Pygma Group is present in communication, real estate, and finance. The group, which has 200 employees, claims an annual revenue of 15 million dollars. Its secret: a deep understanding and mastery of local culture. But also: an ability to imagine new communication channels, whether they are sponsored entertainment shows or innovative content on the internet.
